Or let someone else write it for you.
Trusted by founders backed by
You hired a PR firm. They got you in TechCrunch. Your mom was proud.
Your metrics didn't move. VCs didn't notice. You're still cold-emailing partners.
While you're heads-down building, others are shaping how you're perceived. We give you the tools to take control—so you define your narrative, not your competitors.
We research your target investors. What customers do they respect? Which angels do they call for diligence? What podcasts do their partners actually listen to? We build your launch around these signals.
Your story isn't "we built X." It's why you are the inevitable founder to win this market. We craft positioning that works for a customer landing page and a VC pitch.
Your Twitter is your distribution channel. We audit your presence, develop your voice, ghostwrite content, and coach you on engagement. No cringe. No growth-hacks. Just credibility.
We sequence your announcements, podcasts, customer case studies, and press so each amplifies the next. Momentum isn't an accident—it's engineered.
A structured 6-week engagement designed to maximize signal before, during, and after your launch.
We analyze your competitive landscape, target VCs, and current positioning. You get a custom signal map: which customers, angels, podcasts, and announcements will move the needle for your raise.
We craft your story, develop your Twitter voice, and create a content bank—threads, announcements, talking points for podcasts. Everything ladders to one coherent narrative.
We orchestrate the rollout. Timing, sequencing, real-time engagement coaching. We're in the room (Slack) with you as it happens.
Warm intros where we have them. Messaging refinement based on VC feedback. Narrative adjustments as your round progresses.
From surgical strikes to full campaigns. Pick the level of support you need to own your narrative.
PR firms optimize for press coverage. We optimize for two things: customer conversion and VC signal. Sometimes that includes press. Often it doesn't. We understand the meta-game of how VCs diligence companies and what signals actually move term sheets.
No. We can't control whether VCs invest—that depends on your product, market, and team. We can control whether you're positioned correctly and whether the right signals reach the right people at the right time.
Yes, if that's what you need. Many founders prefer a hybrid approach: we draft, you approve and post. Some want us to handle everything. We'll find what works for your voice and comfort level.
Founder brand compounds. The best time to build it is 6-12 months before you need it. The second best time is now. Our retainer option is designed for founders who want continuous presence, not just a single launch moment.
Our sweet spot is B2B technical founders—AI, dev tools, infra, enterprise SaaS. If you're building a consumer app, the VC signal dynamics are different and we're probably not the right fit. We'll tell you honestly in the audit call.
The only question is who's telling it. Take control of your narrative before someone else defines it for you.
Take ControlEmail us your Twitter handle and your target lead investor. We'll send you back a 2-minute Loom with one specific thing you could do better. No pitch. Just proof.
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